Wednesday, 12 March 2014

Apps vs Mobile Websites

We're always talking about how smartphones are taking over the world (they now outnumber toothbrushes) and how often the average smartphone user checks their phone (150 times per day), but what is everyone actually doing on their phones?

Well, due to a recent report published last week by Nielsen, we now have a much better idea! According to their findings, smartphone users are spending roughly ten times more time in apps than browsing the mobile web.  

Source via Nielsen

So in the battle of apps versus mobile websites, we have a pretty clear winner! Which works well for us, seeing as we've been proclaiming the power of mobile apps for years now! 

In addition to the convenience of adding an icon to the homescreen, apps are capable of so much more than mobile websites. For example, the Loyalty feature couldn't work in a website - only an app can take care of that! And did we mention that all Appsme apps work offline, too - even in airplane mode? Mobile websites sure can't do that!

Are you ready to take your business to the next level with a mobile app? 

Make your app now


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