Monday, 16 December 2013

Seven Mobile Stats That'll Blow You Away

Not convinced by mobile yet? This should help! Here are a few funky facts from around the world that show just how important mobile has become in our everyday lives. 

    • It used to shock us that there were more mobile devices than TV's in the world. Now there are more mobile devices than there are toothbrushes. (Sources: Mobile Marketing Association Asia, Jupiter)
    • On average, it takes just over a day for someone to report losing their wallet. However it takes the average person just over an hour to report losing their phone. (Source: Morgan Stanley)
    • There are 44 countries in the world that have more mobile phone subscriptions than they do people. (Source: Wikipedia)
    • 29% of Americans say their phone is the first and last thing they look at every day. (Source: Qualcomm)
    • There have been about 180 million iPhones sold to date. If placed end-to-end, that's about 12,700 miles of iPhone. Or, the distance between Shanghai and Rio de Janeiro. (Source: The Express)
    • The average mobile phone has greater computing power than the computers used in the Apollo 11 moon landing. (Source: NASA)

    • Nomophobia - or the fear of losing your phone - afflicts over two-thirds of all UK adults, and is one of the most prolific phobias in the world. (Source: Mashable) 

      Thursday, 12 December 2013

      Appsme App of the Week: 4 Seasons Enterprises LLC

      We've got another winner in the Appsme App of the Week competition. This week, the grand prize goes to 4 Seasons Enterprises LLC from Fredericksburg, Virginia - what a great app!

      What the team at 4 Seasons has done so well with their app is focus on the design elements of the app. From the Designer Theme they've chosen, to the great Profile Picture and Icon they've used, this app has great style!

      But what we also love about this app is its exclusive in-app deal for app users! Making an exclusive deal for app users is a great way to get customers to download your app and encourages them to come back for more. Way to market yourselves guys!

      To try the app for yourself, just go to on your phone's browser.

      If you'd like to make an app for your own business, start now!

      Make your app now

      Thursday, 5 December 2013

      Mobile Loyalty Programs are Central to Success

      Have you thought about taking your loyalty program mobile? Well, if you haven't, you're lagging behind the curve. And in today's rapidly changing business landscape, that can be tantamount to a death sentence.

      Minneapolis-based coffee chain Dunn Bros has been one of the early adopters of mobile loyalty - and it's paid off big time for them. With over 80 stores, Dunn Bros sits somewhere in the middle of America's coffee spectrum - sat nicely between Starbucks and your local mom 'n' pop shop. They do their best to feel like a 'little guy', roasting all their beans in-house, but also understand how to grow their business.

      As Dunn Bros CMO Laura Radewald put it in a recent interview with Mobile Payments Today, "the loyalty program is especially important to our business . . . [as] it improves our customers' in-store experience." She went on to say that the mobile app is helping to "to deepen [their] customers' connection to our brand."

      If you're reading this thinking, that's great, but I don't own a coffee shop - take a step back for a minute. In today's world, consumers are driven by two major factors, simplicity and novelty - with an app you have both! Be inventive; there's always a way to incentivize your customer-base, no matter what business you're in. Create the loyalty program that works for your business

      You may also be thinking there's no way I could possibly afford an app on the level of the one Dunn Bros have. Well, you can - that's where Appsme comes in. Appsme enables you to showcase and grow your business with a beautiful, feature-rich mobile app for just a low monthly cost.

      Sound too good to be true? Then try it for free for yourself. Make an app and start a mobile loyalty program today!

      Make your app now

      Monday, 2 December 2013

      The Business Show - A Great First Experience

      The Appsme team had the pleasure of attending and presenting at the 30th rendition of The Business Show last week at Olympia here in London. It was a fun-filled, jam-packed couple of days for all of us, as we were manning both a stand and running a seminar. What a rush!

      The Appsme Stand!

      Over the course of the two days, we got the chance to speak to loads of Business Show attendees, and learned a lot - not only about our product, but also about the whole show experience in general. 

      The first thing we found out was to keep it short, sweet, and to the point. Our initial seminars were roughly 30-40 minutes long, and we ended up cutting them back to almost half that. For that, we had people thank us on numerous occasions. Plus, we were able to run our seminars twice every hour and engage even more show goers. In the internet age, people want to consume things as quickly as possible. Don't beat around the bush, cut to the chase!

      We also learned that most of the business owners and representatives are going in to the show with an open slate. They're there to find out about products and services that can help their business. Unless you're one of the household names at the show (think 3M or PayPal), they probably don't know about your product, and might not even think something like that would be possible for them. Take a step back and explain it to them like they're hearing about it for the first time - they probably are!

      We could go on, but owing to the first thing we learned, we won't. It was a stupendous first show for us at Appsme, and we we're really impressed with the whole experience. A special thanks to everyone at The Business Show and to all the attendees. We hope to see you all again soon!