Friday, 25 October 2013

Appsme App of the Week: Sneakers Eatery & Pub

In the heart of the Midwest lies a small town called Fort Dodge, Iowa. Now, we know how the saying goes, but before you 'get outta Dodge', you have to stop in at Sneakers Eatery & Pub. Why is that, you might ask? Well, for one thing, they just brought back waffle fries. Talk about solid decision making. But also, get yourself down there because they're this week's Appsme App of the Week winners!

Sneakers has done some fantastic stuff with this app, but at the same time, they've kept everything really simple. We love to see that. Some of what we like are the Designer Theme, the awesome new Facebook feature, and their branded Profile Picture and Icon.

Remember, you don't have to go ahead and make your own background if you don't want to, that's why we've put in the Designer Themes - to make things that much easier! Here, Sneakers has chosen the perfect option to offset their logo, which they've used for both their Profile Picture and Icon. With a great design, they're taking their marketing platform to the next level. Plus, with the integrated Facebook feature now in place, Sneakers can keep their customers in the loop on all their social happenings!

So why not try out the Sneakers app today?! Just click here, or put the link into your mobile browser.

Make your app now

Thursday, 24 October 2013

3 Things We Learned at Apps World

If you're a techie, walking into the Apps World conference is akin to a child passing through the great gates into Disneyland. It's the sheer aggrandizement of all the things you know and love. And hearing the keynote speech delivered by Apple legend Steve Wozniak... it's like meeting Mickey Mouse for the very first time.

Over the past two days, scores of people from Europe and around the world piled into London's Earls Court Exhibition Centre to talk all things mobile. We were on hand for those two days and we thought we'd pass on a few things we learned from the experience.
  • Above all else, marketing is absolutely imperative. When the man known as 'Woz' says something, you'd better listen. In terms of marketing, Apple co-founder Steve Wozniak had this to say: "It's a lot easier to think of an app and write it than to convince people to buy it." In other words, a great app must coincide with an effective marketing strategy in order for your business to succeed. Mobile gaming outfit Neon Play's CEO Olli Christie put it another way - "if you're not gonna shout about it, no one else will either."  
  • There's no single 'right way' to monetize your app. The debate rages, and will likely continue to rage, over how to best monetize an app. Should you use ad banners, video ads, in-app purchases, affiliate sales, or another of the multitude of ways to make money from an app? Well, that really depends on what your app is meant to do. Is adding in-app purchases to your game going to take away the time you need to fix or add something else? Are video ads going to frustrate your end user? These are some of the many questions you have to ask when you're looking to monetize.
  • Testing has to become a calculated part of your pre-release strategy. In the past, many companies chose to release their app and use the data from their end users to do any testing. Those days are gone. Now there is a push to test beforehand, as the market is becoming too saturated to give your competitors that edge in usability. That said, test smart - you don't have to test on every single device and OS. Prioritize and be pragmatic; this will yield the best results.

    Of course, there were lots of other things we learned too, like how best to sit in a seat with no seat-back, or how to slyly get into the event without a pass. But we'll save those tips for next year...

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    Tuesday, 22 October 2013

    5 Key Facts About Mobile

    You've heard about it for a while now - it's almost inescapable. It's on the news, in the paper, and all over the internet. The mobile revolution: the next big way consumers are engaging with businesses! What you might not know, however, are some of the shocking facts that go along with it. This isn't just a flash in the pan, this is serious stuff!

    Here are our five favorite mobile statistics:
    • In 2013, mobile phones will surpass PCs as the primary means of accessing the internet. (Be Visible)
    • After having a positive customer service experience with a business's mobile app, 81% of customers will use social media and word of mouth to spread the word about their experience. (Nuance)
    • By the end of 2013, there will be more mobile devices on the planet than there are people. (Cisco)
    • 91% of Americans have their mobile device within reach 24/7. (Be Visible)
    • Between 2011 and 2013, mobile app downloads have increased nearly 4-fold to over 81 billion. (Gartner)
    We don't need to spell it out for you, it's time to go mobile. With our ever-growing number of features and easy-to-use format, an Appsme app will help you take the next big leap in making your small business a success story.

    Don't fall behind the curve, come and make an app for your business today!

    Make your app now

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    Friday, 11 October 2013

    Your Facebook Posts Are Now in Your App!

    Today, we are so excited to announce that we have made a major change to our Facebook feature! Now when you link your app to your Facebook page, we can display the content in the app itself. That's right, you can now include all of your latest posts & images right inside your app. How cool is that?!

    Now your customers will be able to keep up with your social world while they search for your latest Deals or browse your Gallery. What better way to keep your customer focused on all the awesome things that are happening with your business?! What's more, if your customer wants the full Facebook experience, all they have to do is click the 'Open in Facebook' button found at the top and they'll be taken to your page straight away! Needless to say, we think this is a real game-changer for the way your customers interact with your business. (If you already have the Facebook feature enabled in your app, not to worry - this change will happen automatically for you.)

    Want to make a socially integrated app for your business today?

    Make your app now

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    Friday, 4 October 2013

    Find Out How Easy it is to Edit Your App

    We all know how important the mobile world is becoming. With the advances smartphones have made in recent years, almost everyone is constantly connected. That's why at Appsme, we're here to help you stay ahead of the curve. Our apps are easy to make, easy to use, and easy to share - so easy even your grandma can do it!

    But you might be wondering, that's great that I can build an app for my business, but what if I need to change the information? Well, it's a lot easier than you might imagine. In fact, all your need to do is sign in and hit the "UPDATE APP" button (as seen below).

    Once you do that, you can make any changes in exactly the same way that you built the app. So whether you want to add a new Deal, change up your Profile Picture, or just add a new photo to the Gallery, it's always just that easy. Once you've made your changes, just make sure you hit the green "CONTINUE" button until your taken back to your dashboard. And then your changes are made! No need to have your customers download the update or re-install the app. It's done, just like magic.

    Want to make an app for your business today?

    Make your app now