Monday, 2 December 2013

The Business Show - A Great First Experience

The Appsme team had the pleasure of attending and presenting at the 30th rendition of The Business Show last week at Olympia here in London. It was a fun-filled, jam-packed couple of days for all of us, as we were manning both a stand and running a seminar. What a rush!

The Appsme Stand!

Over the course of the two days, we got the chance to speak to loads of Business Show attendees, and learned a lot - not only about our product, but also about the whole show experience in general. 

The first thing we found out was to keep it short, sweet, and to the point. Our initial seminars were roughly 30-40 minutes long, and we ended up cutting them back to almost half that. For that, we had people thank us on numerous occasions. Plus, we were able to run our seminars twice every hour and engage even more show goers. In the internet age, people want to consume things as quickly as possible. Don't beat around the bush, cut to the chase!

We also learned that most of the business owners and representatives are going in to the show with an open slate. They're there to find out about products and services that can help their business. Unless you're one of the household names at the show (think 3M or PayPal), they probably don't know about your product, and might not even think something like that would be possible for them. Take a step back and explain it to them like they're hearing about it for the first time - they probably are!

We could go on, but owing to the first thing we learned, we won't. It was a stupendous first show for us at Appsme, and we we're really impressed with the whole experience. A special thanks to everyone at The Business Show and to all the attendees. We hope to see you all again soon!


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