Monday, 7 November 2011

HTML5 Is The New Black

A few months ago, the Financial Times shook things up a bit by becoming the first major news publisher to launch their own HTML5 web app. We here at Mippin are big fans of HTML5 and have been developing with it for ages, so it was exciting for us to see it being utilised by a big publishing player. HTML5 certainly brings a lot to the mobile experience party, so it makes sense that everyone is really starting to embrace it.

Our team had a play with the app and straight away came to the conclusion that it was not only a totally awesome app, but a totally game-changing one as well - especially given the publicity it's seen over the past few months. With HTML5, not only does it mean that readers get automatic updates and access to exclusive content, it also means a faster app, similar to a traditional one but within the browser. According to Steve Pinches, Group Product Manager of Mobile & Emerging Platforms at the FT: "Web apps will become the way of the future."

We couldn't agree more, Steve. Having over a year and a half's experience developing HTML5 apps we see it as a big part of our future, too. Both our BlackBerry and iPhone web apps are built with HTML5 - and all of our App Packs come with an iPhone web app. (Oh, and an Android app, and a java launcher, and a mobile website...)

So, fancy getting an HTML5-based iPhone web app of your very own? Click here. What about a native BlackBerry app? Just drop us an email at

Go on, you know you want to...


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