...and in 2nd place - Nokia Ovi App Store or Google Android Market?
For today, though, we wanted to draw your attention to an article we saw published on TechCrunch yesterday regarding Nokia Ovi Store’s download figures. From the looks of it, Nokia Ovi Store is beginning to pick up a little speed - and we’d agree! In fact, our own numbers show that in 2009 it was a service equivalent to that of the Android Market, at least according to download numbers of Mippin Buzz Widgets.
As some of you may remember, Mippin launched its range of Buzz Widgets (News Buzz, Tech Buzz, Gossip Buzz & Gaming Buzz) back in June / July of last year on both Android and Nokia phones. With 2009 over, we thought we could share our experience so below we’ve got two graphs tracking Buzz Widget downloads between July to December 2009. The first graph shows the number of downloads of each Buzz Widget on both Ovi & Android stores, while the second graph shows the combined number of downloads across all four Buzz Widgets, in each store.
Though Nokia Ovi was often criticized for offering a sub-standard service last year, you can see that with our experience we reached just as many users via the Ovi Store as we did with Android Market, suggesting many Nokia users were out there giving Ovi a try and succeeding in downloading our widgets. Of course it could be argued that the install base for Nokia is 100 times more than that of Android users, and so Nokia should be outperforming Androidm, however our widgets are only available for a few Nokia S60 phones.
Is it something to think about? Well, there are plenty of reasons to expect the Android Market to pull ahead in download terms in the coming year and we agree with most analysts that 2010 is expected to be the year of Android operating systems(just as much as the year of the tablet.) However it’s worth bearing in mind our experience is also that Nokia’s App Store offering is actually working for developers too and at least in Mippin terms, Nokia don’t seem much further behind iTunes than Google Android, which can be no bad thing.