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Monday, 26 January 2009

Spot the Difference – AdWords PC & AdWords Mobile


In October 2007 Mippin launched into a rapidly expanding market for web-based mobile consumer services. To grab a share of the market, Mippin began investing in customer acquisition across a number of different mobile advertising channels and networks. As a startup it was essential to keep costs as low as possible while striving for a strong return on investment.
Since launch Mippin has used a variety of advertising services targeting internet on mobile users, including
Yahoo!, MSN, Vodafone, Get Jar, Three UK, AdMob, Nokia, Millennial Media, AdModa, Mkhoj, in addition to working directly with independent sites and smaller networks. Each one has offered great value, with a combination of some low CPM / CPC rates and access to sizeable numbers of internet on mobile users. However the one advertising network that Mippin has used more than any other is Google AdWords for Mobile.
With our own advertising campaigns now in the next phase of acquisition and with so much free information about AdWords on the internet contributing to the success of our own campaigns, we thought the time is right to publish our own observations about how to use AdWords to target internet on mobile users. What follows is a link to the first in a series of five reports highlighting the main differences between AdWords for PC and Google AdWords for Mobile.



With our own advertising campaigns now in the next phase of acquisition and with so much free information about AdWords on the internet contributing to the success of our own campaigns, we thought the time is right to publish our own observations about how to use AdWords to target internet on mobile users. What follows is a link to the first in a series of five reports highlighting the main differences between AdWords for PC and AdWords for Mobile.



Click for Mippin report.

One quick point / disclaimer here - we've assumed a certain level of familiarity with AdWords already, to enable us to focus just on the main differences. If you need to find out more about AdWords, you won't go far wrong by reading "AdWords for Dummies" by Howie Jacobson.

Happy reading and make sure to check back tomorrow for the second in the series.

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2 Comments:

Blogger Howie Jacobson, PhD said...

Thanks for the AdWords For Dummies recommendation!

The first edition barely touched on AdWords mobile ads - do you have thoughts on what I should include as I write the second edition?

Thanks,
Howie

26 January 2009 at 17:09  
Blogger Justin said...

Thanks for stopping by Howie! Your book was really helpful so it’s fantastic to see you looking at a bigger mobile section for your second edition.

In terms of the considerations for mobile ads, I’ve included many of them in this week’s series of reports, though there are many that I’ve needed to leave out too. Google’s implementation of its service really varies for mobile, by partner, operator, handset model, territory and more, plus these variations exist on both sides of the advertiser / customer divide. I’d be interested in sharing / participating if you’d like, so let me know what you’re planning and I can share my perspective!

26 January 2009 at 18:40  

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