News

Saturday, 20 December 2008

Mippin's crystal ball


As the year draws to a close it's a great time to gaze into the future and take a look at what the next 12 months might bring for the mobile industry.

Here at Mippin, we've put our collective heads together and come up with our, unashamedly bold, predictions for the year ahead.



Nokia purchases Yahoo, replaces Ovi services

Nokia goes on a massive spending spree as it continues its transition into an internet company, purchasing Yahoo for a snip below $2bn.

Asus and the EeePC become mobile devices
Netbooks plummet in price prompting a further consumer migration: mobile developers include them on all product roadmaps

UK carrier gives up its retail business
One of the 'Big Five' calls time and opts to focus exclusively on wholesale

Carrier decks open up
The growth of 'off deck' usage forces all carriers to transition from a closed, profitable system to a profitable open system

Mobile market take shape
Nokia, Vodafone, Google and Apple face off for mobile services dominance. No Microsoft. Apple and Nokia will not win.

Motorola put out of its misery
Someone purchases the Motorola brand for devices and uses it for their existing white label business

Twitter finds a way to monetize
We don't know how, but it enables Evan Williams to hold off a potential Google acquisition

Zune sells well in the US
Microsoft's long-predicted Zune phone doubles their mobile revenue, but has no impact on iPhone sales

India makes waves
The next BIG THING on mobile comes from India - takes Europe and US by surprise

For more predictions go here and here. That's it! We'd like to take this opportunity to wish all our users and friends a wonderful break and a very happy Christmas.

The Mippin team

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Tuesday, 16 December 2008

One step back, two steps forward


As other companies start winding down for Christmas - not so at Mippin HQ. Yesterday marked the launch of our Android application and it's generated a buzz around the office.

The figures have been impressive (we recently passed 3000 downloads in less than 12 hours) and highlight just how important these channels are for everyone involved in the consumer mobile space. (To get the technical details from our Head of Development go here).

Certainly, there are challenges and I'm sure we're not the only ones to have wrestled with the 'should we/shouldn't we?' question of devoting significant time and resource away from our core browser-based offering. For us it's an interesting debate and particularly pertinent given our past experience in producing "Mobizines", a suite of rich downloadable applications for mobile (more about that if you're interested, here). But as the app v browser debate rages on, it's vital to remember the single undeniable piece of good news that underpins the conversation: it's now easier than ever to reach an engaged & dynamic mobile audience.

For us the answer to the 'should we/shouldn't we?' question turned out to be pretty straightforward; the risks of not being part of the new mobile ecosphere far outweigh any potential development costs. In fact, the period of consideration gave us an opportunity to sit back and pick through our product roadmap. If you're considering a similar move, take a look at yours now and ask yourself the following: "Will the features we've planned for our next development sprint/scrum achieve similar returns in terms of reach, market share, influence and product marketing?" I'm reasonably certain I can answer that one for you - they won't, or at least, you'll be extremely lucky if they do.

Despite the fact that the rumours of 1.5m pre-order sales figures for the G1 turned out to be a little shaky, we do know this: that G1 users love mobile. Perhaps even more than iPhone users, they're influencers who live, work and play in the mobile space. So can you really afford not to be a part of their world? We know that iPhone users have already downloaded over 100m apps via the App Store and the data usage is unprecedented. And while we can only guess what the figures will be for Android going forwards, we can take an educated guess that they'll be remarkably similar, if not better.

The app v's browser debate will certainly continue, but in the meantime the reality is this: your product strategy must now take into account the value of both. There are no guarantees and it remains a resourcing headache, but if you're about getting your product into the hands of users as easily as possible then it's a challenge you should relish.

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Wednesday, 10 December 2008

Some user feedback

There is a feedback link on every page of the Mippin service and we encourage as many of you to use it as possible. We do read everyone.

There are too many examples to mention how the service has improved as a result of this: whether it is search, a new site request, ideas on connecting with other users, feedback on site design, introducing us to new devices etc.

Let us just say: THANK YOU

You are also keeping us on our toes by introducing us to new language twists that the oldies in the team (definition: over 30's; there are one or two of us) struggle to keep up with.

Some favourites from the past week:

"Liked it a lot. Specially strange things I've found"
"Please make it a little more colourful not heavy"
"Dis site is d best!"

and the best

"I lyk it coz is helping me to stay away frm the dangerous things"*

Mippin as a social service - a new business model?

Most of us read the feedback everyday but Simon is our main man for making sure we come back to you and solve any queries that you have along the way. A tip of the hat to him but also a shout to King Sharose, Lipgloss666, Brilliant, Burtbow and others for their frequent engagement which is simply fantastic.

(* Of course, even this is eclipsed by this search query from last year: My husband was on my phone about 2weeks ago what was he searching for and can i view it) The answer was no, he would be pleased to know.
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