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Thursday, 20 November 2008

An example of the Mippin Mobilizer in action

Here is a great post from BusinessGreen.com about their use of the Mippin Mobilizer to create a global mobile variant of their site for (pretty much) every device worldwide.

It is one of a host of titles from the innovative team from Incisive Media which includes Gizmodo, The Inquirer and VNUNet all of which can be found on Mippin.

The sites take less than 15 minutes to set up (providing that there is an RSS feed available) and we then work with the publisher to feed in advertisments (if they wish); either their own or ones that we can sell on their behalf.

The next step is to route traffic from (mass market) mobile devices to this page to ensure that all users are getting the best possible experience and the publisher is getting the best possible reach.
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