Who's that girl?

Well.... can we do a drum roll?....

It has been a long time coming (or so it seems to us, being delivered across three separate three-week release cycles) but we are now in live beta with our social content discoverer.

What is it?

We have enabled you to find and discover new content relevant to you through interaction with other Mippin users.

We had a recommendation engine working in the background before. What we have done is to take a step back and introduce you all to each other rather than suggest things to you ourself.

We could now add a lot of further blurb about how we think this is a real advance in the use of the community in discovering content on mobile and how this could be the beginning of a new way of surfacing content on mobile.

We do believe this but we'd far rather you spent your time typing in mippin.com into your mobile web browser and trying the service yourselves. See if you can find Teri and the random things she is recommending at the moment (e.g. haunted broccoli from just this morning).

To make the concept even easier to grasp try this (we've had fun this week):



(The track for the anoraks is: Black Rebel Motorcyle Club, Shuffle Your Feet)

And, our other videos are here:
Make your site mobile in 60 seconds
The Mippin iPhone [Pepsi] Challenge
Mippin: The original launch video (Director's Cut)