News

Wednesday, 27 August 2008

Monthly Metrics

A couple of links to the regular monthly reports from

AdMob

and then more from

Opera

The feature on phone browsers within the AdMob report gives Opera a 7% market share which is quite remarkable and probably understates the total amount of traffic going Opera's way. But the impressive stat is Nokia's 34% market share - bearing in mind that it has almost no share of AdMob's home, and largest market, the US.

The Opera traffic growth statistics are continuing to impress. In fact, they are sufficiently impressive to see the entrance of two competitors over the past few weeks: Skyfire and Teashark. Given the amazing loyalty to Opera it will be interesting to see how these two newbies fare. We are already in correspondence with Skyfire - it has not factored mobile specific sites into its strategy yet which leaves usa little nervous.

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