Publisher Power - Another Example

The Inquirer launched its mobile site through Mippin this week adding its own blend of news, reviews, facts and friction in the tech space to the Mippin universe.

The promotion is neat - a user can go directly to the site by typing http://m.theinquirer.net into the phone's browser and you'll be directed to the site. You'll find an example of the type of promotion The Inquirer has been doing here.

People can therefore find The Inquirer through the title itself or through people discovering it within Mippin. The Inquirer has complete control over the branding through the Mippin Maker from where it can also keep up to date with the latest usage reports and the usage is already being monetised through campaigns which are relevant to the overall demographic.

The benefit of their promotion is plain to see: the promotion drove around 2,000 people to the Mippin web site in the last two days and we have our eye on their success in driving interest through to their mobile page too which we'll review early next week.