All aboard the Mippin Maker

We have been looking at those titles that have been self-created through the Mippin Maker over the past few weeks. Topics include religion, fishing, neighbourhood watch, schools, art galleries, mobile blogs, top eateries in Cape Town, family blogs, job search agencies, and so on and so on.

There are at least half a dozen different languages, including Urdu and Russian which flex Mippin's muscles by using a different character set with the most popular language after English being Spanish.

One quarter of these publishers have used their existing AdMob accounts to monetise the traffic coming to their mobile feed. Traffic to many of these sites may not be tremendous but considering that setting up the site is free and takes less than ten minutes - it is still a healthy return!

The long tail is alive and well on Mippin. We did a study of readership of all the titles on the service and realised that over three- quarters of the titles are logged in the Favourites list of at least two users. It is reassuring to read the traditional media - and this is often the first point of call for most - but people seem to be far more engaged and inquisitive to find - often independent - sources of information which are more specific to a particular interest.

So, do not be put off from trying to reach a wider audience through mobile - people are there ready for your content.

Here are a handful of sites created in the last week or so which are relevant to the industry we are in. Stay up to date with them on your desktop or through adding them to your favourites within Mippin:

- In a Start-Up Mood
- Mobile in Emerging Markets: The Future is Now
- Reflections on Things Mobile
- MobileSurf's Webblog

Enjoy! We'll add some of the quality long tail offerings in due course. Keep your eyes open.