Picking up some loose threads
If you combine this story concerning the selection by T-Mobile of Yahoo! to power its searches from its portal with this story, stating how Nokia devices will include Google Search in addition to the deals already in place with Microsoft and Yahoo!, you reach some interesting conclusions.
That T-Mobile has opted for Yahoo! may seem something of a surprise given the Android love-in but it is an attempt by T-Mobile to diversify away from Google's influence, particularly given that the Web'n'Walk proposition was initially propped up by Google.
Nokia have already been working with Yahoo! and has extended its relationship with search partners to include Google. It has done this because too many customers were going outside the Nokia environment to make searches.
We'll return to this theme with some hard evidence later in the week, but while the focus of attention in the Microsoft pitch for Yahoo! has been to shine a light on the dominance of Google in the online space ( over 60% of all searches compared to less than 20% for the combined forces), we can definitely say that this is even more exaggerated in the mobile world.
The Nokia announcement I think sends a clear signal that it needs Google to feed its own ambitions. The T-Mobile announcement is interesting to follow - if it migrates completely away from Google I think a whole lot of its traffic will shift away from its portal and bookmark Google instead.
In both cases, the power of the internet brands is creating a healthy off operator portal awareness and activity - something we believe is healthy for the industry (and the operators themselves) in the long term.
That T-Mobile has opted for Yahoo! may seem something of a surprise given the Android love-in but it is an attempt by T-Mobile to diversify away from Google's influence, particularly given that the Web'n'Walk proposition was initially propped up by Google.
Nokia have already been working with Yahoo! and has extended its relationship with search partners to include Google. It has done this because too many customers were going outside the Nokia environment to make searches.
We'll return to this theme with some hard evidence later in the week, but while the focus of attention in the Microsoft pitch for Yahoo! has been to shine a light on the dominance of Google in the online space ( over 60% of all searches compared to less than 20% for the combined forces), we can definitely say that this is even more exaggerated in the mobile world.
The Nokia announcement I think sends a clear signal that it needs Google to feed its own ambitions. The T-Mobile announcement is interesting to follow - if it migrates completely away from Google I think a whole lot of its traffic will shift away from its portal and bookmark Google instead.
In both cases, the power of the internet brands is creating a healthy off operator portal awareness and activity - something we believe is healthy for the industry (and the operators themselves) in the long term.
Labels: Industry News, Mippin, Opinion
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